When I married Noel, I discovered there are two kinds of shoppers: those like me who stand in the cereal aisle wondering if our boxes at home are empty, and those like my husband, who stay the course and know exactly what is needed. I have finally accepted the truth. My husband is a far better shopper than I am.
Even when I remember my shopping list and coupons, and walk in a store with a plan, by the time I reach aisle 2 my cart is half filled with things we didn’t need. I can spend 20 minutes searching for pasta and instead emerge with scented soaps and three kinds of crackers.
My husband enters the store with focus and purpose and with an actual list, written in order of store layout. He knows the prices of things. He compares brands. He reads labels. He checks expiration dates. He brings coupons — categorized.
He does not wander, does not browse, nor does he stray from his list. And he never becomes emotionally attached to decorative baskets or shiny trinkets like I do. The moment we walk through the automatic doors of a store, whether for groceries or home goods, he becomes a man on a mission, never distracted by a barrel filled with markdowns or by a “limited edition” anything.
I tell myself, this time I will stay focused. I will resist two packages of granola bars for the price of one. While I wander the aisles completely lost, or distracted by sales, or fancy packaging, he remembers exactly where everything is. It’s as though he was born with an internal navigation system. No matter where we are, even if we’re in a giant warehouse, his internal GPS takes him where he needs to go. He doesn’t need signs. He doesn’t need maps. He just knows.
And as for speed? He zips down the right aisles and knows our favorite brands, grabbing the right peanut butter, the garbage bags that don’t rip and the milk we always buy. Unlike me, he is absolutely immune to temptation. I go for whatever grabs my eye.
Many women are competent household shoppers. Our culture has trained us to believe we are organized domestic multitaskers who meal-plan effortlessly and know exactly how many napkins remain in the pantry.
Some women possess these powers. I am not one of them.
Retail stores are designed to trap shoppers like me. Soft lighting, soothing music, samples of free food. Left to my own impulses, I will walk out with a cart full of things we don’t need. Noel shops with clarity. He knows the aisles and, unlike me, would not purchase something just because he “thought it looked interesting.”