How do I explain who I am without explaining who I was? LaVelle Olexa pondered this question when she left her job in 2009. She was used to being a Somebody, one of America’s most influential fashion executives. Her impressive title — senior vice president and fashion director at Lord & Taylor — assured her front-row seats at top designer shows and a role in shaping style trends for more than 20 years. Then the retail business shrank, and Olexa was forced from one stylish life chapter into a new, unscripted one. Even though she had known what to wear since she started her fashion career as a model for Neiman Marcus, knowing what to say proved trickier when she became a former fashion director.
Who would she be without her title? Sure enough, a few days after her exit from Lord & Taylor, Olexa went to a cocktail party, and a woman asked her that perennial icebreaker: “What do you do?”
“I’m standing there, choking, and telling myself, ‘You said you wouldn’t do it … you said you wouldn’t start this sentence with ‘I was …’ ” Olexa recalled. She went home that night and wondered: What am I going to do? I can’t identify with Lord & Taylor anymore. I have to define myself.
Tip No. 1 for defining yourself: Get a business card
Olexa had a card made with just her name, her phone number and her email address. She decided: “My name is going to have to be enough.” After all, she still owned every creative tool in her arsenal and every bit of hard-earned experience. She still knew every friend, designer and connection cultivated during a brilliant career. That first tiny step, that small piece of paper, helped her get over a psychological hump. Her business card reminded her: Title or no title, she’s a Somebody.