So you think it’s mostly pre-pubescent and post-adolescent girls packing stadiums planet-wide to see Taylor Swift?
I am a 56-year-old mother of two who traveled alone across two continents and an ocean to witness the celebrated “Eras” tour in Lyon, France. And I wasn’t the only adult in the room. Untold numbers of women my age and older turned out to experience this cultural phenomenon because there’s a timeless, ageless quality to Taylor’s songwriting — something Harvard University understood when it added the English “Taylor Swift and her World” class to its curriculum in 2021. We all have something to learn from her work.
The first time I heard Taylor sing “You Belong with Me” was in my car, circa 2008. The lyrics and musical hooks were both catchy and poignant; “She wears short skirts, I wear T-shirts, she’s cheer captain and I’m on the bleachers.” Long after high school, those words bounced through me like the slam of a locker. Simple, yet unexpectedly profound.
Weeks later, I acquired a pair of free tickets to Taylor’s “Speak Now” concert via the ad agency I worked at. While my eight-year-old daughter sat in awe of her first-ever concert experience, I sat in awe of Taylor’s raw talent and maturity. She played the piano … the guitar … the banjo … the ukulele. She talked to the audience with the confidence and humor of Paul McCartney. She shared the inspiration behind her songs. She told numerous life stories. She was only 20.
According to Forbes magazine, 44 percent of “Swifties” are Boomers and Gen Xers. Taylor’s artistic bravery is rivaled only by her emotional vulnerability. For those of us who’ve been there, done that and are still wearing the t-shirt, this is quite compelling.
My own musical taste leans toward late 90’s grunge bands like the Foo Fighters, Nine Inch Nails, Blink-182 and Guster; bands that have no qualms about screaming exactly how they feel while accompanied by thrashing guitars and pounding drums. Taylor doesn’t need that level of musical aggression. Her words do all the head-banging necessary.
When the "Eras" tour was first announced, I asked my now-grown daughter if she wanted to go. She was passionately unenthused. The crowds and the big arena dynamic were just not her thing. So, I wisely sat out the initial U.S. Ticketmaster hysteria. When a local radio station advertised a trip to see Taylor in Paris … my wheels started spinning. I reached out to an old friend in Paris and asked if I might crash for a few nights in May. When the answer was “oui-oui,” I bought a ticket and booked a flight.